In 1929 E.A. Palmer and Co Ltd was incorporated to take over the Palmer family's meat and provision business. The general manager was Dick (R.B.) Askew. The new firm quickly leased the Palmer stores in Revelstoke and Salmon Arm. Almost immediately a fire destroyed the Salmon Arm location.

In 1934, the business was moved to Alexander Avenue to the building currently occupied by Heidi's Wine Bistro . At that time a competition was held to choose a new name. The name chosen was Salmon Arm Meat & Produce Co. Ltd.