Askews Head Office
111 Lakeshore Drive
Salmon Arm, BC V1E 4N3
Monday to Friday 8AM - 5PM
Dean was born in St Boniface, Manitoba. He grew up in the communities of Thompson and Dauphin, where his childhood years were spent at his fathers side assisting in their family construction business. He learned at an early age that a solid foundation provides the base for all that exists today.
In the early 80's their family business migrated to Saskatoon to benefit from a booming construction industry. It was here that he was hired on at the local Super-Valu where he worked part-time in the produce, bakery, grocery, dairy and imported foods sections along with packing groceries and assisting customers. He continued on with this company when it transitioned into The Real Canadian Superstore, where he further developed his food retail career into lead-hand roles and eventually became the Grocery Manager.
In 1996 he directed his career aspirations to the Co-operative Retailing System. His first role was that of Grocery Manager in Medicine Hat, Alberta. Two years later, he was promoted to the role of Store Manager back in Saskatoon. In 2000 he then applied for a position with Calgary Co-operative Ltd. where his experience and knowledge led him to the roles of Assistant Centre Manager, Centre Manager and most recently Grocery Operations Director. For the past three years he was responsible for overseeing daily operations of twenty four locations within the Calgary and surrounding areas.
Since his first childhood vacation with his grandfather and uncle to British Columbia, he has had a lifelong dream of living there. Well, thanks to the Askew's Board of Directors and the outstanding employee team, that dream has now become a reality for him and his wife Victoria. They're both very excited about becoming involved within the communities served by Askew's Foods.
Askew’s Vision for the Future
In 1929 Dick Askew purchased the Salmon Arm branch of the AE Palmer and Company and started what is now Askew’s Foods. He had big plans and had rapidly expanded to stores in the surrounding communities. However, times were tough and he soon had to scale back.
Under the leadership of his son Lloyd, granddaughter Karen and current General Manager, grandson David, the company has grown so that it now has stores in Armstrong and Sicamous as well as in the original location of Salmon Arm.
There are three key aspects to Askew’s success as a locally owned independent in a market place populated by much larger companies. First, Askew’s has a reputation for selling quality goods at competitive prices. Our grandfather described this as “providing value” to our customers. Second, Askew’s sees its success is tied to the health of the communities we operate in. Our father Lloyd was very community oriented and we follow in his footsteps in supporting many community organizations and activities in the towns where our stores are located.
This includes buying from local producers and using local suppliers, lawyers, accountants and other providers of business services. Finally, our business is dependent on the dedication and goodwill of Askew’s employees. We value and appreciate their efforts on behalf of our customers. For their part, our customers remark that it is a pleasure to shop in stores where the staff really seem to be enjoying their work. This is the Askew tradition and we are proud of it.
In the immediate future, we are proceeding with our plans to build our fourth store, to be located in a neighbourhood shopping plaza, Askew’s Uptown, in Salmon Arm. This second Salmon Arm store will be almost double the size of our existing downtown store and will include an in-store bakery and larger deli as well as the meat, produce, dairy and grocery departments that Askew’s is noted for.
Our vision for the future can be simply stated as maintaining the “Askew tradition”, continuing as a locally owned independent, and continuing to expand within the Shuswap, Thompson, Okanagan region as opportunities arise.
- David Askew